Setting Up Your First Brand

Configure your brand for AI visibility monitoring. This guide covers all the settings to ensure comprehensive tracking.

What You'll Configure

Brand Identity
Name, domain, description
Brand Aliases
Alternative names to track
Competitors
Brands to compare against
Topics & Queries
Search terms to monitor

1Access Brand Setup

After logging in, you'll see the dashboard. If this is your first time, you'll be prompted to add a brand. Otherwise:

Navigate to:Dashboard → Add Brand

Or click the button in the brand selector dropdown.

2Enter Basic Information

Fill in the essential details about your brand:

Brand NameRequired

The primary name of your brand as it should appear in AI responses. Use the official, most common spelling.

Examples:
AppleNikeSalesforceHubSpot
Primary DomainRequired

Your main website domain. Used to track citations (links) in AI responses.

Format:
example.com(without https://)
DescriptionOptional

A brief description of your brand. This helps QentrixAI better understand context when analyzing mentions.

3Add Brand Aliases

Aliases are alternative names, abbreviations, or common misspellings that AI might use when referring to your brand.

Why aliases matter

AI models often paraphrase or abbreviate brand names. Without aliases, you might miss significant mentions.

Example: If your brand is "McDonald's"
McDonaldsMickey D'sMCDthe golden arches
Include common misspellings
Add abbreviations and acronyms
Include product names associated with your brand
Consider nickname or colloquial terms

4Add Competitors (Recommended)

Adding competitors helps you understand your relative position in AI responses. When AI recommends solutions, you'll see how often you appear compared to competitors.

Add 3-5 key competitors:
1Competitor name+their domain
2Competitor name+their domain
3Competitor name+their domain

You can add more competitors later from Brand Settings → Competitors.

5Set Up Topics & Queries

Topics are categories of queries that QentrixAI uses to monitor AI responses relevant to your industry.

Topics

Broad categories relevant to your business. QentrixAI will generate specific queries within each topic.

CRM SoftwareSales AutomationCustomer Service Tools
Queries

Specific questions that users might ask AI about your industry. These are what get sent to AI providers.

"What is the best CRM for small businesses?"
"Compare Salesforce vs HubSpot for sales teams"
"Top customer service software 2025"
AI-Assisted Setup

QentrixAI can automatically suggest topics and queries based on your brand and industry. Just provide your brand info and click "Generate Suggestions".

6Save and Start Monitoring

Click "Create Brand" to save your configuration. QentrixAI will immediately begin:

Sending queries to AI providers
ChatGPT, Claude, Perplexity, Google AI
Analyzing responses for brand mentions
Including aliases and competitors
Calculating visibility scores
Based on mention frequency and position
Tracking citations to your domain
Links included in AI responses
Expected Timeline
~15 minFirst results
|
24-48 hrsComplete baseline

🎯 Brand Configured!

Your brand is now being monitored. While waiting for initial data, learn how to navigate your dashboard.

Understanding the Dashboard